Advertising & Sponsorship Terms

1. Parties and Scope

These Advertising & Sponsorship Terms ("Terms") constitute a binding agreement between Fortified Web Solutions Ltd ("FortiLabs", "we", "us") and any brand, company, agency, or individual ("Sponsor", "Partner", "Advertiser") that engages FortiLabs for commercial purposes including, but not limited to: YouTube video sponsorships on the RevStack channel, website banner placements on fortilabs.dev, product reviews, dedicated video content, or any co-branded partnership.

2. Campaign Agreement

All campaigns require a written agreement — either via our online inquiry form at /advertise, email confirmation, or a signed Partnership Brief — before any work commences. Verbal commitments do not constitute a binding agreement. A campaign is confirmed only upon receipt of a written acceptance and deposit payment where applicable.

3. Content Standards & Editorial Integrity

FortiLabs and RevStack maintain full editorial control over all content, including sponsored content. We reserve the right to:

• Decline any partnership that conflicts with our editorial values or audience expectations.
• Present factual assessments, including limitations, of sponsored products.
• Reject or revise Sponsor-provided scripts, talking points, or creative briefs that are factually inaccurate or misleading.
• Terminate a campaign if a Sponsor's product or public conduct materially conflicts with our standards after agreement signing.

4. Disclosure Requirements

All sponsored content will be clearly disclosed in accordance with:

• The UK Advertising Standards Authority (ASA) / CAP Code requirements
• The United States Federal Trade Commission (FTC) Guidelines on Endorsements and Testimonials
• YouTube's Paid Product Placement and Sponsorship disclosure requirements

Disclosure language will appear verbally in videos, in video descriptions, and via any applicable on-screen labels. Sponsors may not request that disclosures be omitted or reduced to comply with applicable law.

5. Payment Terms

Unless otherwise specified in the campaign agreement:

• A 50% non-refundable deposit is due within 7 days of campaign confirmation to secure a content slot.
• The remaining balance is due no later than 7 days prior to content publication for web placements, or 14 days prior to the scheduled filming date for YouTube content.
• Payments are accepted via bank transfer (SWIFT/SEPA), PayPal, or Stripe. Specific details will be provided upon campaign confirmation.
• Invoices are denominated in USD unless otherwise agreed. Currency conversion fees are the responsibility of the paying party.
• Late payments may incur a 5% per month surcharge on outstanding balances.

6. Deliverables and Timelines

We will make reasonable efforts to meet agreed publication dates. However, we cannot guarantee exact publication dates due to production schedules, platform algorithm changes, or unforeseen circumstances. Confirmed campaign slot windows (e.g., "mid-October 2026") will be honoured within a 14-day flexibility window unless otherwise negotiated in writing.

7. Revisions and Creative Approval

For YouTube integrations and dedicated videos, Sponsors receive:

• One (1) round of script or brief review prior to filming.
• One (1) round of factual corrections after content delivery, limited to corrections of materially inaccurate claims about the product (not tonal or stylistic preferences).

Additional revision rounds may be agreed at an additional fee. We do not permit post-publication editing of YouTube videos solely for Sponsor preference changes.

8. Performance and Guarantees

FortiLabs does not guarantee specific view counts, click-through rates, conversion rates, or subscriber growth resulting from any campaign. We provide honest historical performance data upon request, but past performance is not indicative of future results. Refunds will not be issued based on performance outcomes unless a material technical failure prevented content delivery.

9. Intellectual Property

Unless explicitly agreed in writing, all content produced by FortiLabs (including scripts, video production, graphic assets, and copy) remains the intellectual property of Fortified Web Solutions Ltd. Sponsors may not reproduce, redistribute, or repurpose produced content without prior written consent and a separate licensing agreement. Sponsors retain ownership of their own brand assets (logos, trademarks) and grant FortiLabs a limited licence to use these for the duration of the campaign.

10. Prohibited Categories

FortiLabs will not accept sponsorships or advertising from the following categories regardless of offered compensation:

• Gambling, casino, or betting services not regulated in the United Kingdom
• Cryptocurrency investment schemes, NFT projects, or high-risk financial products
• Adult entertainment or age-restricted content
• Products or services that make false or unsubstantiated health claims
• Political parties, candidates, or campaigns
• Any product or service that violates applicable laws in the UK or EU

11. Confidentiality

Both parties agree to keep campaign-specific pricing, creative briefs, and proprietary business information confidential. This does not prevent FortiLabs from publicly disclosing the existence of a partnership relationship (which is required by disclosure laws) or listing a partner's brand in our public partners directory.

12. Termination

Either party may terminate a campaign agreement with 14 days' written notice prior to the scheduled content date. In case of Sponsor-initiated cancellation after deposit payment: the deposit is forfeited. In case of FortiLabs-initiated cancellation without material cause: all paid funds (including deposit) will be refunded within 14 business days.

13. Limitation of Liability

To the maximum extent permitted by applicable law, FortiLabs's total liability for any claim arising from an advertising agreement shall not exceed the total fees paid by the Sponsor for the specific campaign in question. We are not liable for indirect, consequential, or punitive damages.

14. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Changes to These Terms

We may update these Terms periodically. Active partnerships will be governed by the Terms in effect at the time of campaign signing. We will notify active partners of material changes via email.

16. Contact

For questions about these Terms, commercial arrangements, or to submit a partnership inquiry:

• Email: contact@fortilabs.dev
• Inquiry form: fortilabs.dev/advertise
• Registered company: Fortified Web Solutions Ltd, London, United Kingdom